The Independent Uganda: You get the Truth we Pay the Price
Kampala, Uganda | NEWS CORRESPONDENT | The Uganda Tourism Board (UTB) has announced its sponsorship of the first-ever performance by Jamaican dancehall queen Spice in Uganda. The concert, organised by Africa One Ltd, will take place on Saturday, 9th May 2026 at Lugogo Cricket Oval Kampala and is the headline …
Read More »EU, UTB promise collaboration to grow Uganda’s tourism sector
Kampala, Uganda | JULIUS BUSINGE | Officials from the European Union (EU) and the Uganda Tourism Board (UTB) have reiterated their commitment to deepening collaboration aimed at growing Uganda’s tourism sector, with a renewed focus on expanding into new areas, including sports tourism. The promise was made at a …
Read More »Turkey, Egypt, China, and Canada visit ahead of POATE 2026
Leveraging commercial diplomacy to deepen Uganda’s tourism positioning ahead of the Pearl of Africa Tourism Expo (POATE 2026) Kampala, Uganda | NEWS CORRESPONDENT | Uganda is sharpening its tourism strategy, aligning diplomacy, market engagement and on-the-ground experiences to strengthen visitor flows from key international markets ahead of the 2026 …
Read More »Uganda pushes tourism diplomacy through culture and sport at Morocco showcase
Rabat, Morocco | THE INDEPENDENT | Uganda has intensified its destination marketing drive in North Africa, with the Uganda Tourism Board (UTB), in partnership with the Federation of Uganda Football Associations (FUFA), hosting a high-profile Uganda Night cultural showcase in Rabat. Held at Villa Soraya, the event formed part …
Read More »Kenya and Uganda look to youth, technology to boost tourism
Uganda and Kenya to host 4th Cross-Border Tourism Conference in Malindi Kampala, Uganda | THE INDEPENDENT | East Africa’s tourism industry is set to take center stage as Uganda and Kenya prepare to host the 4th Uganda-Kenya Coast Tourism Conference and Exhibition from 27th to 28th October 2025 at Ocean …
Read More »Shs40 billion needed to promote rhino tourism
Kampala, Uganda | THE INDEPENDENT | 40 billion Shillings is required to promote rhino tourism and help increase their numbers in the wild. The money will support the grand rhino restoration plan in the country, which involves various interventions. To achieve the target, the Ministry of Tourism, Wildlife and Antiquities, …
Read More »Uganda to host first ever Rhino naming ceremony
$11 million Name a Rhino conservation campaign reaches milestone Kampala, Uganda | THE INDEPENDENT | The Uganda Wildlife Authority (UWA), Uganda Tourism Board (UTB) and Ministry of Tourism, Wildlife, and Antiquities have announced that Uganda will host its first-ever Rhino Naming Ceremony on 22nd September 2025 at Ziwa Rhino …
Read More »Jinja Journalists tipped to lead eco-tourism drive along the Nile
Jinja, Uganda | THE INDEPENDENT | Journalists in Jinja have been called upon to take a more active role in advancing eco-tourism by telling stories that promote conservation, community empowerment, and sustainable travel along the River Nile and surrounding areas. Speaking at a two-day training retreat at the Source of …
Read More »Uganda unveils first-ever National Destination Marketing Strategy
KAMPALA, UGANDA | THE INDEPENDENT | Uganda has launched its first-ever National Destination Marketing Strategy (NDMS) for 2024–2029—a comprehensive roadmap for positioning the country as a preferred international tourism destination. The strategy aims not only to enhance Uganda’s global branding but also to address regional disparities and redefine national identity …
Read More »Tourism operators task government on crisis communication
Kampala, Uganda | THE INDEPENDENT | Private sector players in Uganda’s tourism industry, under the Association of Uganda Tour Operators (AUTO), have engaged government communicators to improve crisis communication. The discussions aim to address concerns that improper messaging during crises has negatively impacted tourism performance. Tourism industry players argue that …
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