Kampala, Uganda | THE INDEPENDENT | Uganda has secured destination sponsorship rights for the 2027 Africa Cup of Nations (AFCON), giving the country an international platform to promote its tourism attractions during the continental football tournament. The agreement between the Confederation of African Football (CAF) and the Uganda Tourism Board …
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UTB Secures CAF Tourism Marketing Deal Ahead of AFCON 2027 Kampala, Uganda | URN | The Uganda Tourism Board (UTB) has secured an international tourism marketing platform through the 2027 Africa Cup of Nations (AFCON), following a partnership agreement signed with the Confederation of African Football (CAF) in Kampala on Friday. …
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Kampala, Uganda | THE INDEPENDENT | Uganda is preparing to host the Future Hospitality Summit (FHS) Africa in February 2027, bringing together international investors, hotel developers and tourism industry leaders to explore investment opportunities in the country’s hospitality sector. The summit, scheduled for February 2–3 at the Speke Resort Convention …
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Uganda’s latest push to promote the Pearl of Africa abroad reflects a wider African trend, with governments increasingly using national brands to drive tourism, investment, trade, and international partnerships SPECIAL REPORT | BIRD AGENCY | Uganda’s latest “Explore Uganda, The Pearl of Africa” campaign has turned buses in …
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Kampala, Uganda | NEWS CORRESPONDENT | The Sports fraternity converged at the just concluded 10th Pearl of Africa Tourism Expo (POATE) with a unified message: the 2027 Africa Cup of Nations (AFCON) is not merely a football tournament, it is a once in a generation platform to introduce Uganda, …
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Kampala, Uganda | NEWS CORRESPONDENT | Uganda Tourism Board (UTB) has rolled out the red carpet for over 200 hosted buyers and media personalities at a dazzling Cultural Gala held at the iconic Ndere Cultural Center. The event was part of last week’s Pearl of Africa Tourism Expo (POATE) …
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Kampala, Uganda | URN | Uganda’s leisure biking community has partnered with the Uganda Tourism Board (UTB) for a 1,000-kilometre motorcycle expedition across six European countries, in a bold campaign to promote Uganda as a premier global tourism destination. The initiative, spearheaded by the Uganda Bikers Association (UBA), is intended …
Read More »Kampala, Uganda | NEWS CORRESPONDENT | The Uganda Tourism Board (UTB) has announced its sponsorship of the first-ever performance by Jamaican dancehall queen Spice in Uganda. The concert, organised by Africa One Ltd, will take place on Saturday, 9th May 2026 at Lugogo Cricket Oval Kampala and is the headline …
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Kampala, Uganda | JULIUS BUSINGE | Officials from the European Union (EU) and the Uganda Tourism Board (UTB) have reiterated their commitment to deepening collaboration aimed at growing Uganda’s tourism sector, with a renewed focus on expanding into new areas, including sports tourism. The promise was made at a …
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Leveraging commercial diplomacy to deepen Uganda’s tourism positioning ahead of the Pearl of Africa Tourism Expo (POATE 2026) Kampala, Uganda | NEWS CORRESPONDENT | Uganda is sharpening its tourism strategy, aligning diplomacy, market engagement and on-the-ground experiences to strengthen visitor flows from key international markets ahead of the 2026 …
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The Independent Uganda: You get the Truth we Pay the Price
