TOURISM

  Uganda’s latest push to promote the Pearl of Africa abroad reflects a wider African trend, with governments increasingly using national brands to drive tourism, investment, trade, and international partnerships   SPECIAL REPORT | BIRD AGENCY |  Uganda’s latest “Explore Uganda, The Pearl of Africa” campaign has turned buses in …

Addis Ababa, Ethiopia | NEWS CORRESPONDENT | The Uganda Embassy in Addis Ababa has launched a promotional campaign for the 2026 Tusker Lite Rwenzori Marathon to boost tourism and economic diplomacy. The launch featured a promotional run at Entoto Park that drew more than 500 Ethiopian runners, tourism stakeholders, media …

  For years, tourism entrepreneur Amos Wekesa has traversed continents persuading the world that Uganda is one of Africa’s most rewarding tourist destinations. But as epidemic outbreaks, travel advisories and domestic political discontent converge, the country’s most vocal tourism ambassador finds himself defending not just Uganda’s image abroad, but also …

  Munich, Germany | NEWS CORRESPONDENT | Uganda has opened its first cultural and tourism festival in Germany, a three-day event in Munich that organisers describe as the largest Ugandan public event held in their country to date. The festival opened on Thursday with traditional drumming, drawing Ugandans from across Germany …

Paris, France | URN | Uganda has launched a two-week tourism promotion campaign in Paris, the French capital, in an intensified effort to attract more European tourists. The launch features three branded buses carrying images of the country’s top attractions moving through some of Paris’ busiest streets. The campaign, launched …

NEWS ANALYSIS | URN | As Uganda joined the world in International Albinism Awareness Day during the weekend under the theme “Proudly in My Skin- Celebrating All Skin Tones,” folk stories from villages provided an opportunity to examine one of nature’s rarest genetic conditions- not only in humans but also …

Karenga, Uganda | URN | Construction of the long-anticipated Kidepo International Airport has officially begun with a ground-breaking ceremony in Karenga District. It is anticipated that the airport will boost tourism and accelerate development in the Karamoja sub-region. President Museveni presided over the ground-breaking ceremony. He said, “I officiated at the ground-breaking …

      Kampala, Uganda | NEWS CORRESPONDENT |  The Ugandan Embassy in Addis Ababa has concluded a landmark ten-day Familiarisation (FAM) trip that brought together an Ethiopian delegation comprising media influencers, tour operators, travel professionals, content creators and prospective investors. The trip,  from 23rd May to 2nd June, aimed …

Kampala, Uganda | THE INDEPENDENT | The iKON Awards, in partnership with the Producers Guild of Uganda, recently held the iKON Experience at the Pearl of Africa Tourism Expo (POATE) at Speke Resort Munyonyo, bringing together filmmakers, policymakers, tourism leaders, and investors to explore the growing intersection between film, tourism, and …

  SPECIAL FEATURE | Long before Bugoma Forest became a national political issue, Gerald Tenywa was writing about it. Through years of encroachment, contested land titles, illegal logging and institutional hesitation, the veteran journalist refused to abandon the story. Today, as the government moves to convert the tropical forest into …