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Tag Archives: UTB

Uganda unveils first-ever National Destination Marketing Strategy

KAMPALA, UGANDA | THE INDEPENDENT | Uganda has launched its first-ever National Destination Marketing Strategy (NDMS) for 2024–2029—a comprehensive roadmap for positioning the country as a preferred international tourism destination. The strategy aims not only to enhance Uganda’s global branding but also to address regional disparities and redefine national identity …

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Tourism operators task government on crisis communication

Kampala, Uganda | THE INDEPENDENT | Private sector players in Uganda’s tourism industry, under the Association of Uganda Tour Operators (AUTO), have engaged government communicators to improve crisis communication. The discussions aim to address concerns that improper messaging during crises has negatively impacted tourism performance. Tourism industry players argue that …

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Pearl of Africa Tourism Expo set for May 2025

Kampala, Uganda | THE INDEPENDENT |  The highly anticipated 9th edition of the Pearl of Africa Tourism Expo (POATE) 2025 and the “Tell Your Story – Explore Uganda” campaign has been launched in Kampala this week. This premier tourism and travel trade show will take place from 21st to 24th May …

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UTB cracks down on non-compliant hotels

Kampala, Uganda | THE INDEPENDENT | The Uganda Tourism Board (UTB) has launched a nationwide operation to enforce compliance with the Tourism Accommodation Facility Regulations. Supported by the Uganda Police Force, the UTB enforcement team is conducting inspections across various accommodation facilities to ensure they meet the required standards. This crackdown, …

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Uganda unveils bold new tourism policies

Uganda will also start promoting its vibrant local food scene, offering tourists a chance to explore the country’s diverse culinary offerings. Kampala, Uganda | THE INDEPENDENT |  Uganda is setting the stage for transformative changes in its tourism industry with the unveiling of new policies and initiatives aimed at enriching …

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UTB launches tourism app amid calls for bigger budget

Kampala, Uganda | THE INDEPENDENT | The Uganda Tourism Board, with support from TotalEnergies Uganda, has developed a mobile application that is aimed at growing Uganda’s tourism sector through increased visibility. The app, Explore Uganda, is intended to be a one-stop centre for all information regarding tourism in Uganda, including …

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Museveni urges collective promotion of Uganda’s tourism

Kampala, Uganda | THE INDEPENDENT | President Yoweri Museveni wants all Ugandans to join in the efforts to promote Uganda as a favorable tourism destination. Museveni, in a speech delivered by the Vice President, Jessica Alupo while presiding over the opening ceremony of this year’s Pearl Of Africa Tourism Expo (POATE …

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Uganda holds “Pearl of Africa” tourism expo

KAMPALA, Uganda | Xinhua | Uganda is hosting a three-day tourism expo as the East African country strives to increase arrivals. The Pearl of Africa Tourism Expo 2024, organized by state-run Uganda Tourism Board (UTB) under the theme “Responsible Tourism,” opened in Kampala, the capital, on Thursday. At least 250 …

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