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How Bobi propaganda destroyed Besigye

And why you should expect more fake news as long as NUP is still dominating our opposition politics

COMMENT | ABBEY KIBIRIGE SEMUWEMBA | There was a Chinese man called Sun Tzu, mainly known for writing the ‘Art of the War’. There’s a term in the book that he calls it a ‘lost agent’ – meaning someone you give or sell false information to, but you don’t reveal who you are – you work with him, you use him for manipulation and provocation, keeping him in the dark about your actual strategy. Basically, everything must work within safety limits. Does anybody sound familiar when it comes to National Unity Platform (NUP) bloggers? Oh yes, It’s Fred Lumbuye and a few others. Some people were feeding them information, and the boys just shared it without any verification.

Propaganda is used by authoritarian regimes to maintain political order and influence internal and foreign opinion. Between 2017 and 2020, I believe that some of the NUP bloggers were used to spread false information against the Kabaka of Buganda, Dr. Kizza Besigye, Katikiro Peter Mayiga, the opposition Forum for Democratic Change (FDC) party and several other people. Unfortunately, most of the millennials believed the propaganda, thus costing FDC politically.

Nearly 30 years ago, German’s Heidrun Abromeit pointed out that election campaigns are not about programs and policy statements, but hinge upon the sale of political slogans and images as if they were goods. That’s why I think it was a mistake for FDC to ignore NUP’s propaganda. The ability to manage public perception and image is a fundamental element to modem party politics.

One of the most famous slogans of the movement that swept the country was “Twebelelemu”(meaning ‘help yourselves’). It was an equivalent of the Arab spring slogan: ‘’Alsha’ab yuridu iskat alnizam”, Arabic for “The people want the fall of the regime”.

Besigye falsely construed `Twebelelemu’ to mean that Bobi Wine was asking his tribe mates, the Baganda, to support their own. Besigye was not only corrected but attacked verbally and physically by Bobi’s supporters, which in the end bred a lot of tribal sentiments during the campaigns. So, the slogan ended up dividing people instead of uniting them.

An important slogan that has been chanted repeatedly by FDC activists for the last 20 years was “one People, one Ugandan,” had NUP supporters responding to it as” Besigye ne Museveni bebamu ” meaning ” Besigye and Museveni are the same “.

During the campaigns, NUP’s team rested on a social media apparatus of information production, dissemination, and consumption. Almost every week, several bloggers made live videos and audios on Facebook and YouTube as ways of consuming and practicing the Party’s propaganda materials.

Within this network of social control, some sympathetic newspapers, radio stations and TVs acted as the vehicles for circulating information, while word of the mouth (mainly street talk) offered a more durable, expansive format to transfer political propaganda into homes, workplaces, and institutions.

The success or otherwise of the NUP propaganda depended as much on the vagaries of the FDC internal problems as well as on the more familiar cast of characters generating content. For instance, in 2017 FDC elected Patrick Oboi Amuriat (POA) its national president against Mugisha Muntu. The later decided to quit the party along with several MPs, which left the party exposed to attacks from its enemies. Muntu had made some statements referring to hidden “moles “within the party that had accused him of being a mole himself. Later, NUP bloggers capitalised on it to accuse FDC of having started the culture of accusing others of being moles.

POA’s former work in DP as Paul Ssemogerere ‘s Chief campaigner in Teso did not save him from NUP attacks either. They accused him of being a lapdog of Besigye. Recently, the NUP deputy spokesperson, Alex Mufumbira, has accused him of being a comedian during campaigns by smearing powder in his face, and walking without shoes, yet for them they faced real bullets.

For the record, POA was the most arrested presidential candidate during the 2020-21 elections, but his being sabotaged rarely made headlines compared to Bobi.

Bobi’s direct contribution

Bobi personally put Besigye through the ringer. The supporters were just background noise—wallpaper. He basically hit the bull’s eye through various statements he made in different forums during the 2020/21 campaigns.

By 2020, almost every Ugandan who had access to social media had been convinced that Besigye had been working for Museveni since 2001 when he first stood against him. To cite just one example, around 2019, Bobi was hosted by Patrick Kamara on NTV, and he’s quoted saying, “Other people’s petrol stations are opening but, for me, my shows were stopped. I can’t sing anymore “. He was literally referring to Besigye’s petrol station at Nsambya that he franchises from Total. A few days later, Betty Nambooze was quoted by the Daily Monitor reminding people that Bobi’s petrol stations in Gomba were also still operating. Nambooze had not yet joined NUP then.

Up to now, the NUP leadership has no tolerance for the existence of another pressure group, and it has committed itself to eradicating the democratic aspirations the newly formed People’s front for Transition (PFT) embodies, by deploying propaganda and leveraging its controlled and allied social media outlets.

It should scarcely surprise us, therefore, that soon after Bobi was recently blocked from crowding the streets in Mbale on his way to a radio station, he said that some people hold rallies (in reference to Besigye and PFT) while he’s being stopped.

Large quantities of propaganda have been produced against the Lord Mayor, Erias Lukwago, and his Deputy, Nyanjura Doreen, to further the NUP’s latest political campaigns and ideological goals. Lukwago has always ignored their propaganda, but Nyanjura could not ignore the fake tweet that was going around during the Makerere guild campaigns, claiming that she had asked voters to either vote for FDC’s Obed Kamulegeya or the NRM candidate.

The propaganda against Besigye and FDC was effective but the young people spreading it, were limited by their lack of organisation and inexperience. For example, they could make fake videos and photos placing Besigye in Statehouse with Museveni, when during that time frame, he was out of the country.

The bottom line is that propaganda in our politics is now here to stay. Any party or politician who ignores it will sink to deeper levels. NUP will never dissociate itself from propaganda because that is what sold them to Ugandans. So, expect more fake news, fake videos, etc., as long as NUP is still dominating our opposition politics.

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Abbey Kibirige Semuwemba is a Uganda social-political commentator based in the UK

4 comments

  1. We don’t subscribe to this propaganda as change seekers because it divides our people,instead of uniting us. Nup will face challenge s ahead.

  2. NUP has a grand strategy of creating a Baganda only party and a radical one at that! The plan and hope is that, if you are a Muganda you should unbashedly belong to NUP. Forget about their so called national outlook , it was a facade that won’t be there next time.

    The grand idea and hope is that, nobody shall win a national election without pandering to Baganda interests, and cutting deals with them.

    While doing what NUP is doing may be legal and legitimate, it is time to worry and plan for the thuggish behavior that is wont to come with tribal the tribal out look, what we witnessed last campaign season is likely to be more spread and nastier.

  3. I think you have hyped NUP capabilities. Although that’s not to deny their potential. But should NUP proceed towards the end discussed in the article, it’s doomed because people will realise it’s emptiness.

  4. This article has highlighted the danger of misinformation especially due to the fact that most Ugandan people are unable to distinguish between real and fake news. NUP is a social media powerhouse in Ugandan politics and during the last elections all major platforms were awash with hysteric NUP propaganda targeting all people, parties and ethnicities that they deemed as a threat. One thing was made crystal clear, the fact that NUP never disassociated itself from the likes of Lumbuye and other erratic bloggers spreading toxic messages of violence and tribalism told us that their claim of wanting a united country is a facade. They clearly simply want a power shift and the return of the special status Buganda held in this country prior to the 1966 crisis.

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