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Streaming now makes up most US music industry revenue

New York, United States | AFP | Streaming for the first time accounted for most recorded music revenue in the United States last year, bringing the industry its fastest growth in nearly 20 years, figures showed Thursday.

While the breakneck expansion is welcome news for a long-beleaguered music industry, overall revenue is still half the level from the late 1990s before the revolution in online music.

The Recording Industry Association of America said that overall revenue soared by 11.4 percent in 2016 from a year before to $7.7 billion, the heftiest annual gain since 1998.

The money from paid subscriptions to streaming services such as Spotify, Apple Music and Tidal more than doubled in the last year alone, the industry body said.

With the growth, streaming accounted for 51 percent of the music industry’s revenue in 2016, up from just nine percent in 2011, it said.

The trends in the United States, the world’s largest music market, show a sharp escalation of global trends in recent years.

The International Federation of the Phonographic Industry, the London-based global body, similarly reported historic growth in 2015. It is set to release 2016 figures in the coming weeks.

But streaming — which allows users to select any song on-demand online — has led to casualties among other formats, which have historically been bigger money-makers for artists.

Revenue from digital downloads on platforms such as iTunes plummeted 22 percent last year and CD sales went down by a similar 21 percent.

One exception was vinyl, which has experienced a rebirth thanks to interest among serious collectors. But vinyl was up only by four percent, still growing but at a more modest pace.

Major record labels have hailed streaming as a new way to boost the industry after years of struggles starting with the craze of illegal downloading in the 1990s.

But some artists complain that they earn little from the boom in streaming, with little of the revenue heading back to musicians even if they now enjoy a welcome new outlet for exposure.

 

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