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Tag Archives: marketing

Winners crowned at the 2025 Uganda Marketing Excellence Awards

Kampala, Uganda | THE INDEPENDENT | Evolve Group Africa celebrated the fifth annual Uganda Marketing Excellence Awards (UMEAS) by crowning 13 winners in different categories on Thursday at the Kampala Serena Hotel. Airtel, Node Group, Stanbic and marketer Susan Nsibirwa were among the winners at an event that was preceded by a pre-gala marketing …

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Uganda Marketing Excellence Awards finalists named

Uganda Marketing Excellence Awards (UMEAS) 5th anniversary awards gala due Kampala, Uganda | THE INDEPENDENT | Evolve Group Africa has announced this year’s Uganda Marketing Excellence Awards (UMEAS) finalists. The finalists will tussle it out for the most coveted honours in the marketing sector, at the awards’ fifth anniversary gala, …

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Profit, passion, and promise in Uganda’s PR & marketing communications industry

COMMENT | Anthea Turwomwe Mascot | Uganda’s PR and marketing communications industry has grown into a vibrant, opportunity-rich sector, attracting creative thinkers, digital natives, and ambitious entrepreneurs alike. From public relations consultancies and media agencies to content creators and experiential marketing firms, this industry has become a fertile ground for …

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How digital marketing is perceived in Uganda

SPECIAL FEATURE | Okengo Tossin Jaybe | In today’s fast-evolving digital age, marketing has taken on a new face—digital marketing. Across the globe, businesses are leveraging the internet to build brands, reach wider audiences, and drive growth. However, in Uganda, the perception and adoption of digital marketing remain mixed, often marked …

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Creative powerhouses set to compete at 4th annual Silverback Awards as regional participation expands

Kampala, Uganda | THE INDEPENDENT | The race for creative supremacy in East Africa’s marketing and communications industry officially begins as the Uganda Advertising Association (UAA), in partnership with The Loeries, launches the fourth edition of the Silverback Awards. This year’s competition, themed “Elevating the Grind,” promises heightened regional participation and …

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Global brand guru to ignite Ugandan marketing at Datamine Summit

Kampala, Uganda | THE INDEPENDENT | Uganda’s marketing and branding landscape is set for a major transformation with the announcement of the inaugural Datamine ASC Summit 2025. This high-level gathering, designed to redefine brand strategy through emotional connection, cultural storytelling, and authenticity, will take place on Friday, June 27, 2025, …

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Evolve Africa unveils data-driven insights in 2023 Uganda Marketing Excellence Awards report

Kampala, Uganda | THE INDEPENDENT | Leading events organizer Evolve Africa has released its annual Uganda Marketing Excellence Awards (UMEAS) 2023 report, offering a data-driven analysis of the Ugandan marketing landscape. This report, presented as a valuable resource for marketers, strategists, and decision-makers, delves into the “why” behind successful campaigns …

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