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Bell Lager ObaFest 2023: A multinational celebration of East African culture, impact

UBL’s Corporate Relations Director Juliana Kagwa shares plans for the Oba Fest as partners look on

Kampala, Uganda | THE INDEPENDENT | East Africa’s biggest festival, ObaFest, will be held next month courtesy of Bell Lager. Beer festival Obafest celebrates East African .

Bell ObaFest 2023 is set to be a monumental celebration of East African cuisine, music, and culture that brings people together to savour the region’s unique flavour, sounds, and traditions from Kenya, Uganda, Tanzania, and South Sudan.

According to a statement from the organiers, “as East Africa’s biggest festival gears up for its 2023 edition, it remains committed to its core pillars: to position itself as a beacon of African optimism by highlighting East African culture through food, music, beer, and an unprecedented showcase of each participating country’s unique cultural identity.”

ObaFest is being held under the joint East African OktobaFest experience – a beer festival spanning the East African countries of Kenya, Uganda, Tanzania, and South Sudan. In keeping with its tradition, ObaFest promises an unforgettable celebration of the region’s rich cultural tapestry.

The festival will work with partners: FlexiPay with special offers for payments; SafeBoda – who will ensure revellers travel safely to and from the festival at affordable costs; Light For The World – a disability-inclusive partner and Coca-Cola.
A Feast for the Senses: Exploring East African Culture

“At the heart of the ObaFest EA experience is the celebration of East African cuisine, music, and culture. Festival-goers can expect a tantalizing journey through the region’s culinary delights, with a plethora of food stalls serving up mouthwatering dishes that reflect the diverse tastes and flavours of East Africa. From aromatic Tanzanian spices to the fiery Ugandan rolex, there’s something to please every palate,” said UBL’s Corporate Relations Director Juliana Kagwa.

The festival’s music lineup is set to be a harmonious blend of traditional rhythms and contemporary beats, with artists from each participating country taking the stage to showcase their unique sound. Dance performances, art exhibitions, and fashion shows will also spotlight the rich cultural heritage of East Africa, offering attendees an immersive experience like no other.

UBL’s Corporate Relations Director Kagwa outlined how Bell ObaFest is not just about celebrating culture; it’s also about making a positive impact across all key touchpoints.


As the festival’s title sponsor, Bell Lager is committed to providing a premium and authentic beer experience that complements the celebration of East African culture.

Food, Fashion & Art

Supporting young vendors and artists, the festival provides a platform for emerging talents to showcase their creations and culinary skills, fostering entrepreneurship and creativity.

Music & Dance

The festival’s line-up features a diverse range of artists, including emerging talents, promoting the region’s music and dance culture while giving artists a stage to shine.


Enthusiasts can enjoy interactive gaming experiences that blend technology with tradition, offering a unique perspective on East African culture.

Community Engagement and Sustainability Agenda
Bell ObaFest is deeply committed to making a positive impact on the communities it serves. This year, the festival is proud to support young vendors, entrepreneurs, and artists, helping them gain exposure and thrive in their respective fields.

Bell ObaFest is also taking significant steps to reduce its environmental impact. Initiatives such as waste management, recycling, and sustainable practices will be in place to ensure a greener and more responsible festival experience.


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