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Tag Archives: marketing

SHOPPING: Black Friday

Why do shoppers throw punches over bargains? A marketing expert explains the psychology Kampala, Uganda | COLLEEN P. KIRK | Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw …

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Why Uganda will spend $1.2 Million on marketing tourism

Kampala, Uganda | THE INDEPENDENT | Uganda will spend US$1.2 million on marketing the country’s tourism potential, an addition to the US$ 1.5 million that was spent last year. The State Minister for Tourism, Godfrey Kiwanda, says government will hire there more public relations firms from China, Japan and Gulf states …

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COMMENT: Marketing the weird

How enabling innovation could offer on lessons on how Crystal Pepsi could have been saved              COMMENT | KYLE MURRAY | We tend to think that innovation is driven by new discoveries or advances in technology. Yet the problem with new products is often not an engineering challenge, but a psychological …

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Neymar deal makes financial sense – PSG chief

Paris, France | AFP |  Neymar’s world record 222 million euro ($264 million) transfer fee may look expensive, but it will end up earning a great deal of money for Paris Saint-Germain, club president Nasser Al-Khelaifi insisted Saturday. Neymar, 25, is among the world’s finest players and will help the …

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UBL joins Jumia’s online portal to accelerate sales

Uganda Breweries Limited has secured partnership rights to market their premium alcohol brands on the popular online marketing internet site, Jumia. “….of course you know very well the economy has not been doing well and some of our brands have been negatively affected,” UBL’s marketing manager in charge of spirits, …

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Uganda to spend $1.5million to boost tourism

President Yoweri Museveni has endorsed three PR and Marketing firms to represent Uganda in the growing global tourism and travel market. The firms PHG Consulting, Kamageo and KPRN will represent, promote and seek tourism investment on behalf of Uganda in North America, UK and Ireland, and German speaking markets at …

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