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RWANDA: Musanze’s Red Rocks

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local women selling produce to tourists at Red Rocks from where they earn their income.

Where tourists learn firsthand about Rwanda

When tourists come to Rwanda, they want to experience something different. That is why we have come up with different programs to ensure visitors who come to us go back with something they are going to remember for a long time, writes Joseph Ondiek

Greg Bakunzi, the founder and managing director of Amahoro Tours, makes that promise will the confidence of an experienced operator.

From his based in Musanze town in Northern Province of Rwanda, Bakunzi has since 2011 operated a social enterprise called Red Rocks. Its mission is to build on the talents of the community members to generate income from tourism.

On a typical day, one finds a group of youth and women making art and crafts that they sell to tourists that visit Red Rocks Center.

“I realised there are several youths and women who are talented here in the village, and what they just needed was a chance to showcase their talents,” says Bakunzi.

He says some of the community members needed a little training to begin making cultural products that they sell to tourists and which develop them into resourceful members of the society.

“At Red Rocks, we manage to facilitate their training and buy them materials to start making these local products,” says Bakunzi.

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some of the art and craft items made at Red Rocks in rwanda by women and youth

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