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MultiChoice reaches out to leaners via Pearl Magic channel

L-R: Joan K. Semanda, the Public Relations and Communications Manager and Colin Asiimwe, the Head of Marketing at MultiChoice Uganda.

Kampala, Uganda | Julius Businge | MultiChoice Uganda, has through local content channel – Pearl Magic, launched Learning Time, an education segment on the channel dedicated to providing education support to students in Uganda while on lockdown.

The segment is covering all the major subjects for Ugandan students and will run on weekdays, from 9:00 am to 11:00 am to allow students time to drill down further into their education and use the time being spent at home, while Uganda recovers from the COVID-19 pandemic.

“The launch of Learning Time on Pearl Magic gives us a chance to further our efforts in supporting Ugandans through COVID-19,” said Colin Asiimwe, the Head of Marketing for MultiChoice Uganda.

“It comes at a time when we know that our Ugandan students need quick access to education and slotting Learning Time during the morning hours on weekdays is a good time, while we know our candidates will be trying to be productive and study,” Asiimwe added.

To pull this off, MultiChoice Uganda partnered with Next Production House an arm of Next Media which in turn partnered with Taibah High School for the Primary Seven, Senior Four and Senior Six content.

The channel, which is open to all DStv customers, and to GOtv Max up Value customers, is inadvertently open to all DStv and GOtv subscribers following an automatic upgrade announcement dubbed DStv Tweyanziza and GOtv Mwebale Nnyo for DStv and GOtv subscribers respectively from April 20.

The introduction of Learning Time is an exciting and different approach to the content mix that is currently available on the channel, said Margaret Mathore, the Channel Head of Pearl Magic.

President Yoweri Museveni has guided that schools and all learning institutions will reopen early next month(June) for only candidates/finalists as the country moves to further ease the lockdown that has kept majority of the population at home for over a month.

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