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Maputo, Mozambique | THE INDEPENDENT | The Uganda High Commission in Dar es Salaam successfully organized the Uganda Tourism Roadshow in Maputo on 8th October 2026, aimed at promoting Destination Uganda, strengthening tourism partnerships and expanding business opportunities between Uganda and Mozambique.
In his keynote address, H.E. Col. (Rtd.) Fred Mwesigye, High Commissioner of Uganda to Mozambique, highlighted Uganda’s unique tourism attractions, including mountain gorilla trekking, wildlife, cultural heritage and adventure experiences. He emphasized the need to leverage the strong bilateral relations between the two countries to promote tourism investment, joint destination marketing and increased tourist flows.
Mrs. Telma Sono, representing the Mozambique National Institute for Tourism (INATUR), welcomed the initiative and underscored the importance of strengthening tourism cooperation, private-sector partnerships and knowledge exchange between the two countries.
A key milestone of the Roadshow was the signing of a Memorandum of Understanding (MoU) on Tourism Cooperation between the Association of Uganda Tour Operators (AUTO) and the Association of Travel Agents and Tour Operators of Mozambique (AVITUM), providing a framework for joint tourism promotion, business partnerships and the development of multi-destination tourism packages.
Another major highlight was the successful conduct of a total of 100 Business-to-Business (B2B) meetings through a virtual platform, connecting Ugandan tour operators with their Mozambican counterparts. The meetings facilitated direct business networking, exploration of commercial partnerships and identification of opportunities for joint tourism packages and increased tourist flows between the two countries.
The initiative forms part of the High Commission’s Economic and Commercial Diplomacy efforts to position Uganda as a preferred tourism destination, diversify source markets and translate regional partnerships into increased tourist arrivals and business opportunities.
