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Total Uganda unveils ‘epic battle’ campaign for Excellium

Total launches “Epic Battle” aimed at driving increased consumption of its Total Excellium. PHOTO via @TotalUgandaInfo

Kampala, Uganda | THE INDEPENDENT  | Total Uganda has unveiled a new nationwide campaign dubbed “Epic Battle” aimed at driving increased consumption of its Total Excellium environmentally and engine friendly fuel in addition to rewarding its customers for the continued support.

The promotion will last two months with three lucky customers walking away with brand new KIA cars
as a grand prize. It will include a TV game show.

Speaking at the launch event at the Total Nakawa service station, Total MD Obi Imemba said the mission
of the campaign is to eliminate dirt from car engines.

“At Total we believe a clean engine lasts longer. By eliminating deposits, Total Excellium enables your
engine to maintain its performance. Its anti-corrosion technology protects your engine for an extended
lifetime.” He added that Total Excellium contains detergents which make for a reduction in fuel
consumption. “A clean engine also pollutes less.”

Imemba stressed that besides improving the running of the engine, Excellium contributes to a reduction
in polluting emissions (carbon monoxide, hydrocarbons).

“Customer expectations are changing, along with their relationship to energy. With products and
services that are more digital, more responsible and closer to their requirements, we anticipate our
customers’ needs to ensure that we remain their preferred partner,” The MD remarked.

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