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Coca-Cola excites consumers with new product

Conrad Van Niekerk, Coca-Cola’s MD addressing consumers and journalists at the launch of Fuze Tea in Namanve. Independent/J.Businge.

Kampala, Uganda | THE INDEPENDENT | Uganda’s beverage company, Coca- Cola has launched a new drink – Fuze Tea – a unique blend of tea extract and fruit flavors created through a process that ensures a delightful fusion of tea, fruit, herbs and other natural ingredients.

Launched on Feb.12 at the company’s bottling plant in Namanve, officials said, the preservative-free beverage comes in two flavors – peach, apple and lemon grass – meant to appeal to busy consumers looking for a refreshing and delicious drink while they entertain, socialize or work.

“We recognize that our consumers’ have diverse tastes and preferences, and the launch of Fuze Tea gives us a unique opportunity to give our consumers a refreshing beverage to enjoy as they go about their busy schedules.

The brand promises to deliver a unique great tasting refreshment with the benefits of tea,” the company’s Brand Manager, Miriam Limo said.

Fuze Tea is currently available in 52 countries worldwide. Uganda is the first country to launch it with rollouts expected to follow in other markets.

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