THIS WEEK: NSSF’s “Friends with Benefits” campaign is back
Kampala, Uganda | THE INDEPENDENT | The National Social Security Fund (NSSF) has unveiled the second edition of the “Friends with Benefits” campaign, an initiative aimed at promoting a savings and investments culture amongst Ugandans.
The campaign that runs as a TV show profiles former NSSF members who received and invested or used their NSSF benefits to do something inspirational and life changing.
“Our objective is to inspire both our existing and potential members, especially the younger generation to save for their retirement,” said Barbra Arimi, NSSF’s head of marketing and communications.
Last year, the Fund registered an increase in its voluntary saving plan with over 400 people joining and Shs670 million collected between the months of September and December last year when the TV show aired.
Beneficiaries will be required to submit a short and compelling story to the Fund, stating how they utilized their NSSF savings and transformed their lives.
The top 16 successful stories will be aired on a TV show and winners selected through voting by the public and an expert panel of judges. Three winners will then be rewarded with a total of Shs 55million to further improve their lives.