Uganda, Rwanda and Kenya have agreed to jointly promote and market tourist destinations in the three countries as a follow up to an agreement to have a single tourist visa.
Under the new arrangement, the three countries will be showcasing tourism destinations in the three countries and encouraging tourists to visit them. The joint marketing initiative will begin at the World Travel Market Expo taking place in London next week.
The Ministry of Tourism, Wildlife and Antiquities Godfrey Kiwanda Ssuubi briefed the press Wednesday about progress in the joint tourism promotion plan.
He said that Uganda has been lagging behind in marketing tourism and that is why recently three companies were contracted at $1.5 million to undertake this task.
“We are implementing a single tourism visa. It the first time, we have signed an agreement and we have committed ourselves to market together,” Kiwanda said.
“Being in East Africa does not mean we have to stop aggressive marketing. We have to continue being innovative to get the biggest share in the East Africa Community” added Kiwanda