TECNO takes its smartphone strategy into the PC market

 Berlin, Germany | AGENCIES | TECNO has spent years building its name in the fiercely competitive smartphone market, particularly across emerging economies where aggressive pricing, design and an expanding product range have helped newer brands challenge long-established technology companies. Now, the company is attempting a different  transition.

At IFA ShowStoppers 2026 in Berlin on Sept. 3, TECNO unveiled its first convertible touchscreen laptop series alongside two other MEGABOOK computers, a futuristic borderless concept phone and two upcoming smartphones.

On the surface, it was another technology showcase.

But the bigger story was the business strategy emerging behind the products.

TECNO is increasingly trying to turn itself from a smartphone-led brand into a broader personal technology company one that can sell consumers the devices they use to work, study, create and communicate, and increasingly connect those devices to one another.

The challenge is that the company is expanding into a PC market where brand loyalty is deeply entrenched.

Consumers may be willing to experiment with a new smartphone brand every few years. Buying a laptop can be a different calculation. Computers are often expected to last longer and are used for work, education and increasingly demanding professional tasks.

That makes reliability, after-sales support and brand reputation just as important as processor speeds and display specifications.

TECNO’s latest products suggest that its strategy is to confront that challenge with the approach that helped it gain ground in smartphones: combine competitive specifications, contemporary design and aggressive pricing.

The clearest example is the new MEGABOOK T15 360 Series, TECNO’s first laptop range with a 360-degree hinge and touchscreen support.

The MEGABOOK T15 360 and T15 360 Pro can be used as conventional laptops, converted into tablets, positioned in tent mode for viewing content or placed in stand mode for presentations.

Convertible laptops are not new. What TECNO is trying to do is make that flexibility part of its wider push into personal computing.

Both models feature 15.6-inch touchscreens with 10-point multi-touch support and optional MPP 2.0 active pen compatibility.

The standard model has a Full HD display, while the Pro version comes with a 2.5K, 120Hz display with 100% sRGB colour coverage.

Configurations offer up to an Intel Core Ultra 9 185H processor, LPDDR5X memory and PCIe M.2 SSD storage.

The devices are also equipped with 70Wh batteries and 65W PD GaN chargers.

But the specifications are only part of the equation.

The T15 360 Series is expected to arrive in Europe in the fourth quarter of 2026, with the standard model priced between €899 and €999 depending on configuration. The Pro version will cost €1,099.

Those prices place TECNO in direct competition with established PC manufacturers in a segment where consumers are likely to compare more than specifications.

The company is effectively asking buyers to consider a TECNO laptop not because it is cheap, but because it offers features and flexibility that make it competitive against brands with much longer histories in personal computing.

TECNO’s Berlin showcase also showed that the company is not entering the PC market with a single flagship machine.

Alongside the T15 360 Series, it displayed the MEGABOOK K15S WCL and the larger MEGABOOK T17 Ultra.

The K15S WCL, TECNO’s first Intel Wildcat Lake-based laptop, targets students and early-career professionals. It combines the Intel platform with a 16:10 display, an all-metal design, a 70Wh battery and 65W GaN charging.

The T17 Ultra, meanwhile, targets users looking for a larger screen and more performance.

The 17.3-inch machine offers up to an Intel Core Ultra 9 processor and LPDDR5X memory, while its 99.99Wh battery and 100W GaN PD charging system are designed for extended work and entertainment.

Together, the products reveal something more important than the launch of three computers.

The K15S WCL targets value-conscious buyers. The T15 360 Series targets users willing to pay for flexibility and premium features. The T17 Ultra addresses consumers looking for performance and larger displays.

According to TECNO, the strategy could help transform MEGABOOK from an extension of its smartphone business into a significant business category of its own.

The expansion into laptops also makes more sense when viewed alongside TECNO’s wider efforts to connect its devices.

Its OneLeap system allows smartphones, tablets and PCs to collaborate across devices.

That may become increasingly important as technology companies shift from selling individual products to building ecosystems.

The smartphone remains the centre of many consumers’ digital lives, but manufacturers increasingly want customers to own several connected devices from the same company.

For TECNO, this creates an opportunity.

A consumer already using a TECNO smartphone may be more willing to consider a MEGABOOK if the devices can work together easily.

That could be particularly valuable in markets where TECNO already has strong brand recognition in mobile phones.

The strategy also offers a possible answer to one of the risks facing smartphone manufacturers: dependence on a single category.

The Next-Gen Bezelless Concept Phone also displayed in Berlin illustrates another side of TECNO’s evolving strategy.

The concept removes the physical black edges around the display through changes in internal stacking, structural engineering and screen-packaging techniques.

The result is what TECNO describes as a true 0mm display border.

The device is not yet a commercial product, but that does not mean it lacks business value.

Concept devices are often used to demonstrate engineering capability and shape perceptions of a company’s ability to innovate.

For TECNO, that could matter as it attempts to move into more premium and competitive product categories.

The company is also experimenting with how technology can be marketed as a design and lifestyle product.

The POVA 8 Pro 5G Tonino Lamborghini Limited Edition combines TECNO’s performance-focused POVA range with the design identity of the Tonino Lamborghini brand.

Its performance is driven by a dual-chip architecture comprising the MediaTek Dimensity 7400 Ultimate 5G platform and TECNO-developed P1 Graphic Chip, supported by a 5K IceShield Vapor Chamber Cooling System.

Full product details are due to be announced on Sept. 4.

TECNO also used the Berlin showcase to preview the CAMON Slim 5G, which brings the company’s imaging-focused CAMON proposition into a 6.39mm body. Full details are expected on Sept. 7.