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Tag Archives: brands

Ugandan corporates embrace International Women’s Day

Kampala, Uganda | THE INDEPENDENT |  Thursday turned out to be a dramatic day on the Ugandan broadcasting scene, with women MPs, artists and several public officials featuring as programming was adapted for Women’s Day. Out of the studios, several institutions and brands also stepped up their messaging as they …

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When slogans make brands

Albert Einstein once said, “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Basing on this, it is imagination that drives many companies and businesses as …

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Maintaining winning brands

By The Independent Team This is a new self-help book for brand strategists, marketers, and corporate managers whose salient point is one: A brand is only valuable as long as it’s moving forward. Just as a shark must keep swimming to stay alive, brands must keep moving forward to maintain …

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