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Safe Boda in a new campaign

The Safe Boda

Kampala, Uganda | THE INDEPENDENT | Uganda’s motorcycle hailing firm, SafeBoda, has unveiled a new year-long campaign dubbed YourCityRide aimed at encouraging people to go out and discover the best of Kampala City.

The campaign will feature among others, city tour, street food festival and a boda themed street fashion show.

“SafeBoda was founded in Kampala, for Kampalans, and we are so proud of our city,” said SafeBoda co-founder, Ricky Rapa Thomson.

“We are excited about this campaign and about starting a conversation with our customers about Kampala. I encourage everyone to take part in the activities and share pictures. Let’s show off Kampala to the world.”

Founded in 2015 in Kampala, SafeBoda, provides a safe, convenient, mobile-first urban transportation solution for Africa’s booming young population. So far, the company has built a community of 1,500 branded, equipped and trained boda drivers.

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