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Tag Archives: advertising

BCW named Global Agency Of The Year 2020

Kampala, Uganda | THE INDEPENDENT | BCW (Burson Cohn & Wolfe), was named Global Agency of the Year at PRovoke Media’s 2020 Global SABRE Awards ceremony, which was held virtually on October 21. The global communications agency, a partner to brainchild BCW in Uganda, was praised for its innovative new client offerings, attracting …

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Court quashes city outdoor advertising fees policy

Kampala, Uganda | THE INDEPENDENT | High Court has nullified the advertising rates and fees imposed by Kampala Capital City Authority-KCCA on outdoor advertisers, saying they are illegal and unlawful. The judgment stems from an application filed by the National Outdoor Advertising Contractor’s Association Limited protesting the levies introduced by …

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PR firm brainchild Burson-Marsteller rebrands

  Kampala, Uganda | THE INDEPENDENT | Uganda’s public relations firm, brainchild Burson-Marsteller, has rebranded to brainchild BCW (Burson Cohn & Wolfe), embracing the identity of BCW, one of the world’s largest full-service communications agency and Africa’s largest PR network. The development comes on the back of the 2018 global …

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YouTube toughens rules regarding which videos get ads

San Francisco, United States | AFP | YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content. “There’s no denying 2017 was a difficult year, with several issues affecting our community and our …

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Facebook moves to make more video ad money

San Francisco, United States | AFP | Facebook on Thursday moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube. The leading social network will next year test showing short ads before videos on a new ‘Watch’ section devoted to just that …

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