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Tag Archives: advertising

PR firm brainchild Burson-Marsteller rebrands

  Kampala, Uganda | THE INDEPENDENT | Uganda’s public relations firm, brainchild Burson-Marsteller, has rebranded to brainchild BCW (Burson Cohn & Wolfe), embracing the identity of BCW, one of the world’s largest full-service communications agency and Africa’s largest PR network. The development comes on the back of the 2018 global …

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YouTube toughens rules regarding which videos get ads

San Francisco, United States | AFP | YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content. “There’s no denying 2017 was a difficult year, with several issues affecting our community and our …

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Facebook moves to make more video ad money

San Francisco, United States | AFP | Facebook on Thursday moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube. The leading social network will next year test showing short ads before videos on a new ‘Watch’ section devoted to just that …

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Neymar deal makes financial sense – PSG chief

Paris, France | AFP |  Neymar’s world record 222 million euro ($264 million) transfer fee may look expensive, but it will end up earning a great deal of money for Paris Saint-Germain, club president Nasser Al-Khelaifi insisted Saturday. Neymar, 25, is among the world’s finest players and will help the …

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Ad blockers out-flank Facebook

    San Francisco, United States | AFP |  Ad blockers on Thursday said they foiled a move by Facebook to sidestep software used to stop marketing messages at social network pages visited on desktop computers. Adblock Plus announced that it is updating its free software with a new filter …

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