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Tag Archives: The Marketscope (Part 2)

The Marketscope (Part 2)

By Dr. Robert Rutaagi Uganda’s competitiveness in the domestic, regional and global markets Niche’ and its adjunctive derivative ‘marketing’ is a terminology that is greatly abused. The word niche is of French origin, meaning “a small hole, in a large wall, usually used to hang a photograph or art craft”. …

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