Carrefour Uganda targets customers in new festive season campaign

Kampala, Uganda | THE INDEPENDENT | Carrefour Uganda has rolled out a festive season campaign dubbed Care for All, as retailers across the country step up efforts to attract shoppers during one of the busiest periods on the retail calendar, it said in a news release dated Dec.16.

The campaign comes as households face increased spending pressures linked to Christmas celebrations, travel and end-of-year social obligations.

The retailer is offering discounts of up to 50 percent on a range of products across its outlets, including groceries, fresh produce, household essentials, electronics, décor items and festive foods. The price reductions are aimed at easing the cost of seasonal shopping for families preparing for Christmas meals, gifts and home arrangements.

The initiative reflects broader trends in the retail sector, where supermarkets are increasingly using price cuts and bundled offers to compete for customers and maintain foot traffic during the festive rush. For many shoppers, the ability to access food items, household goods and gifts under one roof has become a key consideration, particularly as time constraints increase toward the end of the year.

Shoppers say the discounts have influenced their purchasing decisions. Meliisa, a customer at one of Carrefour’s stores, said the offers had made it easier to plan for the season. She noted that being able to buy groceries, gifts, décor and electronics in one place reduced both costs and the time spent shopping.

Beyond pricing, the campaign also speaks to growing attention on affordability and access in Uganda’s retail market, especially during peak seasons when demand typically pushes prices upward. By maintaining discounted prices across a wide product range, Carrefour positions itself as a one-stop outlet for households managing festive expenses.

As Christmas approaches, retailers are expected to intensify promotions to capture last-minute shoppers. Carrefour’s Care for All campaign runs during this period, targeting consumers stocking up for celebrations, gift-giving and home preparations as the year draws to a close.