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Twitter’s ‘like’ button

Why cute, heart-shaped button isn’t so harmless Kampala, Uganda | A. TREVOR SUTTON | Jack Dorsey, Twitter’s founder and CEO, was recently reported to have questioned how the site “incentivises people to want (the number of likes on their posts) to go up.” He also said that “he was not a …

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SHOPPING: Black Friday

Why do shoppers throw punches over bargains? A marketing expert explains the psychology Kampala, Uganda | COLLEEN P. KIRK | Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw …

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