Sameer Agriculture Livestock Ltd (SALL) has unveiled a Shs 5.2 billion juice plant in a bid to fill the gap of good quality juices on the Ugandan market. President Yoweri Museveni officially launched the new plant located in Industrial Area on November 11.
The President urged the company to work at linking up with as many farmers’ groups as possible in Luwero, Masaka and Kayunga to supply them with fruits instead of relying on imported raw materials from abroad.
He was reacting to company officials who said the new juice called ‘Daima’ is made from high quality fruits and fruit concentrates sourced from renowned fruit growing countries like Holland, India, Kenya, China and Brazil.
“We can’t allow this money to keep going to outside countries when we have capable farmers who can supply fruits to this company,” Museveni said.
SALL Managing Director Anoop Shah said the juices under the Daima brand would be available in three categories - fresh juice, fruit nectars and fruit drinks. The juice comes in various flavours Mango, Apple, Pineapple, Guava, Orange and mixed fruits.
“The new juices will enable Ugandans to express themselves by being bold, independent, dynamic, energetic and sporty,” Shah said.
SALL now adds juice to its stable of products, which includes fresh diary milk, cheese, ghee, yoghurt and powdered milk among others. Shah said the company produces more than 350,000 litres of milk a day, which he said was not sufficient for the growing demand on both the local and regional market.
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